How Safaricom’s AI-Driven DigiFarm is Transforming Agriculture in Kenya
April 5, 2025
Agriculture plays a key role in Kenya’s economy employing millions and contributes significantly to the country’s GDP. Even with that, small-scale farmers often face many challenges including access to financing, expert advice and market insights. …
Safaricom and Showmax to Host Second Edition of 5-a-Side Football Tournament
April 1, 2025
Safaricom and Showmax Kenya are set to host the Second Edition of the Safaricom-Showmax Football tournament at Goal-Hub Turf in Kitengela. 32 teams including KBC, Royal Media Team, Cape media FC, Team bloggers and Media…
What You Need to Know About Safaricom Emerald?
April 1, 2025
Safaricom Emerald is a premium customer engagement platform designed for high-value customers. This exclusive offering provides a personalized experience, rewards and premium services. This ensures Safaricom’s top-tier customers receive unmatched benefits. The platform was unveiled…
Safaricom Launches Emerald Platform to Improve Customer Engagement
March 31, 2025
Safaricom has launched the Emerald Platform, a premium customer engagement platform designed to offer personalized services, exclusive rewards, and elevated care. The platform is exclusive and tailored to provide top-tier customers with unmatched benefits across Safaricom’s…
Safaricom Spark Accelerator Hosts Investor Day for First Cohort of Startups
March 24, 2025
Last week, the Safaricom Spark Accelerator Program held an investor demo day where 9 startups from the inaugural cohort showcased their achievements while fostering connections with prospective investors. The Investor Day is the final phase…
How Safaricom is Driving Innovation in Kenya’s Insurance Sector
March 24, 2025
Kenya’s insurance industry has long seen low adoption numbers of around 2.3%. Many Kenyans either don’t see the need for insurance or see it as being too expensive and complicated to access. But Safaricom, through…
Safaricom Calls for Faster Cloud Adoption at Decode 3.0
March 24, 2025
At the recently concluded Safaricom Decode 3.0, the company’s Director of Network, Antony Gacanja, said there is need for businesses to modernize their data infrastructure. At the event, Gacanja highlighted how multi-cloud environments, edge computing,…
Huawei Showcases ICT Career Opportunities at Safaricom Decode 3.0
March 20, 2025
Huawei participated in Safaricom Decode 3.0, a premier career and networking event that brought together industry leaders, students, and aspiring professionals to bridge the gap between academia and the job market. The event, designed to…
Safaricom CEO Highlights AI Strategy at Decode 3.0
March 18, 2025
At Safaricom Decode 3.0 East Africa Edition, CEO Peter Ndegwa shed light on how the company is using artificial intelligence (AI) to improve customer experience, drive new business models and improve operational efficiency. AI is…