Author: Brand Spot

According to the latest global Kaspersky spam and phishing report, pages impersonating delivery services in 2022 had the highest percentage of clicks on phishing links (27.38%). Online stores (15.56%) placed second, while payment systems and banks ranked third and fourth, respectively. Cybercriminals exploit the hard-earned reputation of established brands, using their names to engage in criminal activities. By creating websites that mimic authentic brands or online services, they deceive users with accurate and detailed content to phish for login credentials, personal and professional identities, sensitive company, or financial information. This not only leads to data and monetary losses but also…

The world’s leading blockchain ecosystem and infrastructure provider, Binance, has partnered with Miti Alliance, a social enterprise in Kenya, to collaborate with young students in planting trees for their community. This partnership underscores the vital importance of combining crypto innovation with tree-planting efforts for a sustainable future. The community event last week included 92 Binancians, over 120 students, and Binance’s East and West Africa Director, Nadeem Anjarwalla. Each student was allocated three trees, which they were responsible for watering and caring for. The Miti Alliance team will conduct regular visits to the locations to ensure the trees’ health, including replanting…

If you still think that fiat is a make of car and a ramp is something that makes it easier to wheel your trolley, you probably haven’t yet begun trading cryptocurrency. And that’s probably because there’s a lot you don’t know about it and Binance is here to make you see that it’s all a lot easier than you think. One of the reasons that many people are put off dealing in cryptocurrency is the fact that they can’t see or touch it. Not that we can be blamed – if it took time to muster up the trust to…

Email compromise still accounts for around 90 percent of breaches that occur within business on a daily basis, something that, in most instances, can be blamed on user error. “New and evolving threats are landing in users’ mailboxes daily, particularly within the hybrid workforce context, often using phishing campaigns that rely on clever techniques and panic to get users to click on links and share credentials or sensitive information, such as banking details,” explains Gideon Viljoen, Pre-Sales Specialist: ICT Security at Datacentrix, a leading hybrid ICT systems integrator and managed services provider. “US wireless network operator Verizon confirms in its Data Breach Investigations Report…

Although blockchain and cryptocurrencies have been a hot topic for some years now, many people around the globe still have either a very superficial understanding of this subject or none at all – something that Binance is resolved to improve by advancing crypto knowledge and making Web3 education accessible to all. A matter being both exciting to the public and widely misunderstood presents fertile soil for various misconceptions and false beliefs, and that is surely the case with blockchain and cryptocurrencies. While some false beliefs about cryptocurrencies are harmless, others can sow confusion or even panic, fuelling FUD (fear, uncertainty,…

Safaricom has announced the launch of an advanced cloud computing platform and services designed to help businesses and organizations digitize their operations. This development promises to revolutionize how businesses in Kenya leverage technology, offering flexibility, resilience, and growth opportunities. Safaricom’s revamped in-country cloud computing platform and services are hosted in state-of-the-art data centers in Nairobi and Kisumu. Powered by VMware technologies, these cloud services offer businesses the ability to run their applications with unmatched flexibility. Customers can now easily allocate cloud computing capabilities through a single pane of glass, making it more convenient and efficient to tailor their cloud environments…

Recent Namibian oil discoveries have brought the country to the attention of major global oil companies, with implications that the country may be due for a significant oil boom in the coming years, as outlined by Energy Capital & Power, an Africa-focused global investment platform for the energy sector. This optimistic outlook was reflected at the Namibia Oil and Gas Conference held at the Mercure Hotel in Windhoek in mid-August 2023. Vertiv was proud to join the conference as a Gold Sponsor. Vertiv, which is placing a strategic focus on the local mining and other key industries in Africa, presented…

By Christopher Saul, Territory Sales Lead for East Africa at Red Hat Artificial intelligence (AI) is set to become the most prolific and impactful technology trend in the world today. Its adoption by businesses has more than doubled since 2017, with the average number of AI capabilities organisations use also increasing. It’s a trend Kenya is starting to embrace. Kenya has been ranked fifth in Africa on the government’s readiness to incorporate AI in public service delivery. The country is also home to several promising startups that are transforming industries with AI-powered solutions, ranging from healthcare platforms that offer real-time…

By Veerakumar Natarajan, Country Head, Zoho Kenya For most businesses, the most common goal is expansion. However, for many organisations, there are barriers to this being feasible because of the fiercely competitive business landscape. While this competitiveness is great for economies, the objective for companies wanting to grow should be to strive for growth at scale to increase their revenues without a significant influx of additional resources. One of the most crucial starting points for growth at scale is to focus on customer experience (CX). CX can be defined as the comprehensive range of a customer’s cognitive, emotional, sensory, and…

Uncover the unsung heroes of the football world: groundsmen. Dive deep into the meticulous care and dedication that goes into maintaining pristine football pitches and stadiums that make every game a spectacle to behold. The Unseen Heroes: A Look into the Lives of Groundsmen in Football In the grand theatre of football, where passion, skill, and excitement play the leading roles, the unsung heroes often operate behind the curtains, tirelessly ensuring that the stage is set to perfection. These heroes are none other than the dedicated groundsmen, the custodians of the lush green carpets that grace the beautiful game. The…