Author: Brand Spot

Brand Spot by Techarena allows companies to share their stories directly with TechArena's audience. To promote your brand and get featured, email [email protected]

A recent survey across Africa by KnowBe4 reveals that 84% of respondents rely on social media as their primary news source, with 80% favouring Facebook; This heavy dependence on social platforms for information is concerning, particularly as disinformation continues to rise. With 19 African countries set to hold elections in 2024 and numerous political campaigns underway, worries about misinformation (unintentionally shared false information) and disinformation (deliberately spread fake news) are mounting. The Africa Centre for Strategic Studies reports that disinformation campaigns in Africa have quadrupled since 2022, often backed by foreign states like Russia and China, leading to social instability.…

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PayRetailers has announced further expansion into Africa. With coverage now across 12 countries, the company offers a unified simple payment solution that will be a game changer for cross-border online merchants looking at Africa as their next move for strategic growth. PayRetailers offer a simple, user-friendly, and scalable experience to businesses looking to grow their regional operations and give them access to major local payment methods like MPESA, Airtel, and MTN. The further expansion includes Burkina Faso, Cameroon, Kenya, Ivory Coast, Ghana, Senegal, South Africa and Nigeria, having recently launched in Rwanda, Zambia, Uganda, and Tanzania three months ago. This…

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In today’s interconnected world, cyberattacks are more frequent and more dangerous than ever before. Businesses, regardless of size or industry, are prime targets for cybercriminals. These attacks can cause widespread damage and create long-lasting consequences. Kaspersky dives into the impact of cyberattacks on business and reveals the key losses that an unprotected business can suffer. When we consider the impact of cyberattacks on business, the first thing we pay attention to is financial losses. An example of an incident with huge financial losses is the attack on Johnson Controls, a major player in the building technology sector that faced a…

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Sama has announced the company-wide rollout of its innovative, scalable, productized training platform. This first-of-its-kind training solution is set to revolutionize AI development by significantly reducing project ramp times and enhancing data annotation accuracy, further cementing Sama’s position as an industry leader with a 99% client acceptance rate. The new platform, which reduces project ramp times by up to 50%, improves annotators’ tag accuracy by 16% and shape accuracy by 15% on average. For Sama’s enterprise clients, this results in faster, higher-quality models going into production, saving both time and resources. The platform also offers Sama employees an enhanced training…

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Designed with an array of models and sizes ranging from 55″ to 83″ to cater for every space and preference, LG OLED TVs have greatly transformed modern entertainment by leading the global OLED TV market for 11 consecutive years. Discerning viewers get to savour world class technology, offering unmatched superior image quality, innovative designs and great performance. Futuristic families choose LG OLED TVs, the brighter choice of home entertainment for the following reasons: Perfect Black Contrast Imagine watching your favourite show and every shadow and tone of colour is perfectly blended. The LG OLED TV Self-Lit Pixel technology provides the perfect…

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People love streaming movies, TV shows, and live events online. But there’s nothing more frustrating than when your video keeps buffering or your internet slows down. Plus, some content might be unavailable in your region. That’s where a Virtual Private Network (VPN) comes in. A VPN can enhance your streaming experience by improving speed, reducing buffering, and unlocking content from different regions. It’s like a magic tool for hassle-free streaming. Curious how to use a VPN for streaming? Keep reading to find out. Benefits of VPN for Video Streaming Bypassing Geographical Restrictions A VPN allows you to get a new…

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By Christopher Saul, Territory Sales Lead for East Africa at Red Hat Cloud computing and agriculture are two terms you would not commonly hear in the same sentence. Despite that, Kenya’s cloud revolution bodes a lot of potential for what is one of the nation’s most important and economically valuable sectors. Kenya’s cloud market is always growing, evidenced by announcements by multiple hyperscalers to open new cloud regions and spearhead digital initiatives to support safe and secure cloud services across the region. But what does that all mean for the average Kenyan farmer? The value of the cloud, specifically hybrid…

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Stock market analysis is inherently complicated. When you’re trying to predict the future movement of a stock price, you must consider a lot of technical data. This includes historical data, prevailing and future trends, market sentiment, and the stock’s fundamentals. But with the right charting software or platform, you’re a step closer to nailing market analysis, despite its complex nature. In this article, I walk you through the five (5) best stock market analysis platforms in 2024. We’ll consider the analysis tools offered, the capability for multiple technical indicators analysis, and what sets them apart from other stock charting platforms.…

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Investing is not all about figures, graphs, and estimating the future. It’s also about understanding the human mind. This is a part of the investor’s education process where one needs to study psychological influences that affect investment choices. Traditional economic theory tended to assume people were rational players in making a logical financial decision, but behavioral finance accounts for the reality that we are often guided by our emotions and cognitive biases. Investments are made on the basis of some earlier experiences, the most recent events, and sometimes bad luck. All that may lead to irrational decisions—keeping losing positions for…

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By Eric Muriuki CEO LOOP DFS If the goal of every business is to attract and retain an audience with whom you exchange value for some form of profit, then fundamentally every business is by nature a media company. Meaning that every business must have the means to communicate en masse, producing and distributing content to a target audience through various channels. So the entry of Starlink in Kenya should be of interest to every business. This is true not only for service companies, but also for companies that produce physical goods if one considers that the goods you sell…

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