Author: Kaluka wanjala

Snapchat is one of the fastest growing social networking sites out there but the company does not have dynamic ads to offer businesses the exposure they need. The company is not offering advertisers personalized ads that they can easily get from other sites such as Facebook and Instagram. Snapchat knows it needs to offer advertisers more options and that is why it is working to ensure it can offer targeted ads very soon. According to eMarketer, Snapchat’s director of revenue operations has revealed that the company is looking for ways that it can implement behavioral targeting advertising. The company plans…

While many companies are embracing the move to the Cloud, nearly half are struggling, wrestling with increases in Cloud integration costs and data silos according to a new study sponsored by Oracle. A key reason to this, according to Oracle’s Putting Cultural Transformation at the Heart of Cloud Success report, is the fact that more than 60% of a company’s overall IT spend is being driven by individual business units versus traditional IT departments, making it difficult for companies to fully benefit from the Cloud services they are subscribing to. Another significant part of the problem is that most organizations…

Huawei is currently working on two smartphones that it plans to release tomorrow at its IFA event. IFA 2016 officially starts in two days (on September 2) but Huawei wants to launch these two devices before that. We had expected to see the Huawei Mate 9 at the event but an executive inside Huawei said that the company is using the event to introduce a new mid-range series and that the Mate 9 will not be there. For those waiting for the Mate 9, the company is yet to confirm when it will be unveiled, my guess at this point…

Every year, Google normally unveils a new smartphone in partnership with an established manufacturer. These smartphones usually have the Nexus branding and there are popular among Android enthusiasts as they run stock Android, have premium specs and affordable price tags. The Nexus devices have had a good run and it is reportedly that Google may ditch the name starting this year. According to Android Central, Google has plans to drop the Nexus name and replace it with another title for its upcoming flagship Android smartphones. With previous Nexus devices, Google has been known to go the ‘Stock Android’ way but…

Internet access and availability are not enough to get people online, says a new Internet Society study released today at the African Peering and Interconnection Forum (AfPIF) taking place 30 August – 1 September in Tanzania. The “Promoting Content in Africa” report reveals that while significant improvements have been made in Internet infrastructure, most notably in mobile networks, Internet adoption rates are slowing in many countries because users lack compelling reasons to connect. According to the study, content and services are the main factors in making the Internet desirable, especially when the subject matter is relevant and in a language…

Xiaomi is known for its exquisite devices that usually cost a fraction of what similar devices from other manufacturers cost. The company has today added a new smartwatch to its growing list of devices. We have been expecting this smartwatch from Xiaomi and we are glad it is finally here. This smartwatch is called the Amazfit and is made in partnership with Huami. Huami, if you don’t already know, is the company that makes the Mi Band. The two companies have been working closely for a while and it would only makes sense for Xiaomi to choose it for its…

In the business of mobile broadband, customer loyalty isn’t what it appears to be. As smartphone users’ behavior changes, traditional measurements are no longer enough to determine whether customers prefer their operator, a new report from Ericsson ConsumerLab says. For all the improvements in mobile networks since 2013, the number of smartphone users facing issues daily has not changed. One key reason for this is new video streaming behavior worldwide: ranging from South Korea, where one-third of smartphone users watch live streamed videos broadcast by other users; to the US, where 14 percent have started to use live video streaming…

If you have been waiting for the Huawei Mate 9, you will be waiting for a few more weeks as Huawei has revealed that the phone will not be launched at September 1st as we had expected. The company has an event that day before IFA 2016 officially begins and we were expecting to see the successor to the Mate 8, the Huawei Mate 9. The Huawei Mate 8 was unveiled during the same period last year and we were expecting the company to continue with the same tradition. It looks like we were wrong as an executive inside the…

Today we have some good news to all you Apple fans, the company will be unveiling its next iPhone on September 7. The company has started sending out media invites to an event that is taking place on September 7, about a week from today. The invite does not clearly state that the iPhone 7 will be launched but we all know that new iPhones are usually launched during this period so we are sure the invite is for the launch of the next iPhone. As you will see from the invite, it does not give anything away apart from…

A few weeks ago, Infinix launched its beautiful smartphone yet, the Infinix Hot S, in Nigeria. When launching the phone in Nigeria, I was meant to understand that the company was not looking to bring it to Kenya just yet. Infinix wanted to launch its latest phablet, the Note 3, first before bringing the Hot S. Well, the Infinix Note 3 was launched in the country about two weeks ago and the Hot S is next in line. Benjamin Jiang who is the company’s co-founder has already confirmed that the phone is coming to Kenya and today the company has…