On the first day of Binance Blockchain Week, Binance announced the appointment of Jeff Li as Binance’s new Vice President of Product. Bringing over 16 years of experience in both Web2 and Web3 product leadership and software engineering, Jeff will oversee the expansion and enhancement of Binance’s product suite, further solidifying our position at the forefront of building the future of the blockchain and Web3 space.
Most recently, Jeff Li served as VP, Global Head of CeFi Product at a major crypto exchange, where he led its global teams developing a wide variety of centralised finance (CeFi) products in domains like growth, retail and institutional, artificial intelligence (AI), and more. Prior to that, Jeff was at TikTok, where he served as the Director of Product and Global Head of TikTok Money and Compliance Platform, overseeing a team of product managers and driving cross-functional collaboration to achieve growth and revenue at scale. Jeff’s extensive tech career also includes product development and software engineering roles at globally renowned brands such as Instagram, Twitch, and Oracle.
Welcoming Jeff Li to Binance, CEO Richard Teng said: “Jeff brings a wealth of experience in product development from some of the world’s most renowned tech companies. We are excited to have him drive product development and help us continue to bring industry-leading products to the global crypto community.”
Richard also praised Jeff’s consistently demonstrated ability to deliver innovative solutions in dynamic and emerging industries, which makes him an ideal fit for advancing Binance’s mission.
In his role at Binance, Jeff will oversee and manage Binance’s global product and design teams. Every aspect of product and design strategy for Binance’s vast product suite, which ranges from trading and payments to Web3 services and beyond, will be within his purview. Jeff will specifically focus on ensuring that Binance stays true to its commitment of building products designed to accelerate mass adoption of crypto and lower the barriers to entry to Web3 technology.
Product Strategy for Mass Adoption
Reflecting on his professional trajectory, Jeff Li shared: “Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does.”
With global crypto adoption still below 10 percent, Jeff believes that there is still much to be done to achieve Binance’s vision of increasing the freedom of money globally. He is eager to drive industry growth, discover new use cases, and benefit more users worldwide as part of the Binance team.
“Blockchain, combined with emerging technologies like AI, has the potential to significantly improve financial access and transform our daily lives. As an industry leader, Binance is uniquely positioned to unlock this potential and demonstrate its benefits to users, added Jeff.
With Jeff Li at the helm of product development, Binance will continue to build industry-first products that are easily understandable and accessible for both new and experienced users. His extensive experience and innovative mindset will help make everyday applications of crypto and Web3 more intuitive, driving mass adoption and unlocking the full potential of blockchain technology. As Binance remains committed to its user-focused philosophy, Jeff’s leadership will be instrumental in creating products that not only excite but also benefit users worldwide, further solidifying Binance’s position as a leader in the crypto space.
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