In global trade, technological innovation is important to maintain efficiency and stay competitive. Webb Fontaine, a leader in the field of Port Community Systems (PCS), is one of the companies leading this revolution. I recently had the chance to speak with Pascal Minvielle, the Chief Operating Officer of Webb Fontaine, to discuss the technological advancements that set their PCS solution, Webb Ports, apart from others in the market.
From scalable architecture and seamless integration to real-time tracking and AI-powered predictive analytics, Webb Ports is changing port operations and improving supply chain transparency worldwide.
TechArena: What key technological innovations differentiate Webb Fontaine’s PCS from other solutions in the market?
Pascal Minvielle: Webb Fontaine’s PCS, Webb Ports, stands out due to its integration of a powerful workflow engine that allows the quick setup of the system with no core changes, the workflow engine allows the quick setup of cargo release conditions from vessel to port gate and calculation of fees for port and other beneficiaries; it also uses an AI mechanism for predictive analytics, enhancing logistics flow and decision-making processes. It also incorporates optional IoT for real-time tracking. These features not only ensure high operational efficiency but also distinguish Webb Fontaine’s PCS from other market solutions by enhancing the reliability and transparency of data exchanges.
On peak days, the system clears about 3000 containers and processes an average of 30 messages per bill of lading for different types of transactions such as discharge movements, invoices, delivery order, and other authorizations which corresponds to an outstanding amount of 30 million messages going through the PCS per year, stored in our database.
TA: How does Webb Fontaine ensure scalability and flexibility within its PCS platform to accommodate the changing needs of port operators and stakeholders?
Pascal Minvielle: The PCS is developed on a modular architecture that supports easy integration of additional features and scalability to adapt to increasing transaction volumes. This flexibility ensures that the system can accommodate the evolving needs of port operators and other stakeholders without extensive modifications.
The system is accessed by thousands of users including customs staff, terminals, freight forwarders, port authority staff, shipping agent staff; every day new users are connected to the system.
TA: Could you elaborate on the process of onboarding new stakeholders onto the PCS platform and ensuring seamless integration with existing systems?
Pascal Minvielle: The onboarding process for new stakeholders into the Port Community System (PCS) involves thorough consultations and capacity building, ensuring seamless access to the system. This approach is critical for various actors, including cargo handlers, shipping agents, and notably new freight forwarders, who can be numerous in some regions.
For shipping agents and cargo handlers, integrating their proprietary systems with the PCS is essential. There is a two -way communication: the PCS must receive information from their systems but also needs to send them messages and reports to ensure efficient communication and operation.
For example, shipping agents will need to send their manifest through standard EDIFACT files like the CUSCAR format and transmit the delivery order electronically to the PCS, Terminal operators will use their Terminal Operating System (TOS) to transmit their invoice and container discharge and upload messages when a vessel arrives (COARRI messages) they will need to integrate the PCS release messages (COREOR messages) as well.
Webb Fontaine ensures seamless integration with existing systems using adaptable middleware and APIs that facilitate smooth data exchange and functionality between new actors and the PCS.
TA: Who are some of the stakeholders leveraging the platform?
Pascal Minvielle: The PCS is utilized by a wide range of stakeholders including port authorities, customs officials, freight forwarders, terminal operators, shipping agents, and shipping lines. Additionally, importers and exporters benefit from streamlined operations facilitated by the PCS.
Importers and Exporters are connected to the system in order to check the status of their consignments in real time and use the PCS through their freight forwarder.
TA: How does Webb Fontaine support the training and capacity building for users of the PCS platform to maximize its benefits and functionalities?
Pascal Minvielle: It’s important to note that the number of users of PCS in a country is counted in thousands. For example, in Benin and Guinea the total number of PCS users amount to 10,000. Webb Fontaine provides extensive training and capacity-building programs tailored to the diverse needs of these PCS users. These programs include hands-on training sessions, online tutorials, and ongoing support to ensure users are proficient in utilizing all functionalities of the PCS and can maximize its benefits.
TA: How does Webb Fontaine adapt its PCS solutions to accommodate the different regulatory environments and trade practices of different countries and regions?
Pascal Minvielle: Webb Ports stands out for its rapid deployment, local customization through workflow engines tailored to specific contexts (e.g. petrol terminals vs vehicle parcs), and its ability to calculate ad-hoc fees and process cargo release conditions swiftly. There is no core system change as such, but the drafting by our teams of configuration scripts outside core, aimed at reflecting the local regulation for taxes as well as cargo release conditions.
TA: In what ways does the PCS contribute to improving supply chain transparency?
Pascal Minvielle: The PCS enhances supply chain transparency by providing real-time visibility into cargo movements and operations at the port. This transparency is achieved through continuous updates and accessible data that allow all stakeholders to track progress, anticipate delays. This is achieved by accessing a dashboard which, per bill of lading, indicates the release status of each container and what are the subsequent mandatory steps until exit of the port, it also indicates which tax to pay and, clicking on invoice hyperlink will lead to electronic payment of the same.
TA: What strategies does Webb Fontaine employ to stay ahead of regulatory changes and emerging trends in global trade?
Pascal Minvielle: Webb Fontaine stays ahead of regulatory changes and emerging trends through active engagement with international trade organizations, ongoing research, and development, and by incorporating feedback from users to continuously improve the PCS. This proactive approach helps anticipate and adapt to changes in the global trade landscape.
TA: Are there any success stories from the African countries that are using the system to improve efficiency?
Pascal Minvielle: Yes, one notable success story is the implementation of the PCS in Benin, which has significantly improved port efficiency and reduced cargo release times. This has contributed to Benin’s improved ranking in the World Bank’s Logistics Performance Index, where it is now recognized as a leader in port efficiency in West Africa. It’s important to note that Webb Ports reduces cargo release times by a minimum of 30%.
In fact, 50% of the containers can be released within 2 days unlike other ports which can take up to several weeks; this has an effect on the attractivity of the PCS port in the region and incurs a significative increase in revenue for the country since most shipments for the region are channeled in priority to PCS ports.
TA: How does the PCS facilitate collaboration among stakeholders in the supply chain ecosystem, including shippers, carriers, freight forwarders, and customs authorities?
Pascal Minvielle: The PCS facilitates collaboration by providing a centralized platform where all parties can access and share information in real-time. This integrated approach eliminates redundancies, reduces errors, and enhances the efficiency of communication and operations across the supply chain. PCS also reduces operational costs incurred by all stakeholders by 60%.
TA: Can you share any insights or projections on the future evolution of port logistics automation, and how Webb Fontaine plans to stay ahead?
Pascal Minvielle: The future of port logistics automation is expected to increasingly involve advanced technologies like AI, machine learning, and further IoT integrations. Webb Fontaine plans to stay ahead by continuing to invest in these technologies, focusing on solutions that enhance predictive logistics, improve security, and increase operational efficiency. These advancements will drive the next generation of PCS development, ensuring that Webb Fontaine remains at the forefront of the industry.
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