Jumia has announced the appointment of Vinod Goel to be its Regional CEO for East Africa. He will head operations in both Kenya and Uganda as direct CEO.
He takes over the role from Charles Ballard who left the ecommerce platform for Twiga Foods. Before leaving Jumia, Charles had been the CEO for close to a year.
Before his recent appointment, Vinod was the CEO of Jumia Uganda. He helped turn around the business both in terms of significant top line growth and achieving sharp unit economics. He has been with Jumia since 2020. He joined as the Head Global Fulfillment Operations, overseeing operations across all Jumia markets.
Before joining Jumia he worked in Strategy, Finance and Supply Chain with Lafarge Group, a French conglomerate, and was based in Europe, Asia and Africa. He has also worked as a software engineer in India earlier in his professional career.
Speaking on his appointment, Vinod said: “I’m deeply honored and excited to lead Jumia’s operations in Kenya and Uganda during this exciting phase of growth. Our commitment to delivering an innovative, convenient, and affordable online shopping experience remains unwavering.”
“Additionally, we are dedicated to fostering more brand partnerships with both local and global companies. We are witnessing huge interest from global brands such as Starlink, to be their sole partner and new brands to launch their products overnight in the whole country,” he added.