Twiga Foods has today announced the appointment of Charles Ballard as its new CEO. Charles was previously the CEO of Jumia Kenya, a position he has held for just one year. He has over 15 years of experience with 9 of those in the Kenyan market.
Hein Pretorius, Chairman of Twiga’s board of directors, commented, “We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twiga into its next phase of growth and success.”
On his part, Charles said, ” I am honoured to lead such a talented team at Twiga Foods during this pivotal time. With our unique value proposition, we are ideally positioned to seize key market opportunities.”
He added that Twiga Foods was in a good position to enhance its operations, technology, and user experience to create significant value for all stakeholders and the ecosystem. “I am deeply committed to developing our team and fostering a culture of collaboration and excellence that will drive us into our next phase of growth.”, he concluded.
As CEO, he will be responsible for all aspects of Twiga’s business supported by the other senior leaders – Chief Operating Officer Anjan Dasgupta, Chief Technology Officer Paul Bombo, Chief People Officer Susan Kiama, and Chief Financial Officer Zuber Momoniat.
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