Google has announced its decision to retire Google Podcasts and usher in a new era by integrating podcasting capabilities into YouTube Music. While the exact shutdown date remains unspecified, Google has assured users that the transition will be completed by 2024, allowing Google Podcasts to continue its usual operations until then.
Google recognizes the immense potential within the ever-expanding realm of podcasts, as the audio format continues to gain momentum. Beyond the traditional audio-only content, many podcast creators have ventured into the world of video content on platforms like YouTube. This shift in the podcasting paradigm prompted Google to consolidate its efforts by including podcasts within the ambit of YouTube Music, ultimately rendering Google Podcasts redundant—a move long speculated by industry insiders.
To ensure a seamless transition for its user base, Google is committed to simplifying the process. Google Podcasts enthusiasts will have access to a straightforward tool that facilitates the effortless migration of their content to YouTube Music. Moreover, users can anticipate the long-awaited addition of RSS feed-based podcast subscriptions within the YouTube Music app, a feature currently lacking in its predecessor. While this feature is presently available in select regions, Google aims to make it universally accessible ahead of the transition.
In a bid to maintain user flexibility, Google will also offer the option to download an OPML file containing their subscriptions, enabling them to switch to alternative podcast platforms should they prefer not to migrate to YouTube Music.
One key point to note is that despite the transformation, YouTube Music remains committed to providing free access to podcasts, ensuring that users can continue enjoying their favorite content without incurring any additional costs. While music can also be accessed for free with advertisements, uninterrupted listening and song downloads will necessitate a subscription to YouTube Music Premium or YouTube Premium.
In the coming months, Google plans to actively engage with users to gather feedback on the transition process. Once confident in the readiness of the migration tools, Google intends to release them alongside comprehensive guidelines to ensure a smooth transition for all users.
Read: Boomplay’s Kenyan Journey