Ad Dynamo by Aleph has named José Gonsalves managing director for East Africa. Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph’s suite of platforms and networks.
Ad Dynamo by Aleph is the exclusive media buying extension for Spotify, Twitter, Snap, and Yahoo in Africa. As an enabler of digital advertising in emerging markets, the business is helping to break down barriers.
“Aleph over the most recent years has grown at an incredible rate, which is unheard of in the industry, especially with the current climate. One of the key character traits that really intrigued me was how, taking into consideration the sheer size of Aleph, it still manages to retain its ability to be agile, and to be able to make quick and necessary decisions in order to service its clients more effectively,” says Gonsalves. “The year ahead brings a host of opportunities, such as AI and ML, and we as Aleph need to ensure that we are at the forefront of these developments. We need to look beyond just media buying and more at how media buying can be used as a tool.”
Gonsalves will bring with him an intimate understanding of the local nuances that govern GTM strategies, as well as agency experience in these markets. He explains, “I believe I am capable of communicating with our clients using a narrative tailored to their needs.”
Gonsalves has worked in digital media for 15 years, primarily for multinational corporations in Africa and Europe. He began his career at Acceleration Media, where he was responsible for 100 tier 3 clients, including ESPN North America and Microsoft, before moving to Naspers as the Digital Ad Operations Manager for Media24. In 2015, he assumed the role of Global Programmatic Manager at Addsuite, where he was responsible for over $25,000,000 in billings.