MultiChoice Kenya is set to implement a second price adjustment for its DStv and GOtv subscribers in Kenya, starting from August 1 according to the Business Daily. This move comes amidst a challenging economic environment, where consumers are already facing increasing costs of living. The price hike, ranging between Ksh 50 and Ksh 400, is expected to put additional financial strain on subscribers.
The price adjustments will affect all DStv and GOtv bouquets, excluding GOtv Lite, Value, and Plus. For GOtv Max and Supa subscribers, the price will increase by Ksh 100 and Ksh 150, respectively. DStv subscribers will also experience varying rate changes across their bouquets:
- DStv Access: Ksh 1250 to Ksh 1300 (4% increase)
- DStv Family: Ksh 1750 to Ksh 1850 (5.7% increase)
- DStv Compact: Ksh 3300 to Ksh 3500 (6.1% increase)
- DStv Compact Plus: Ksh 5900 to Ksh 6200 (5.1% increase)
- DStv Premium: Ksh 9500 to Ksh 9900 (4.2% increase)
MultiChoice attributes the price adjustments to the weakening shilling, which has affected the company’s cost structures. However, these changes are being implemented at a challenging time for consumers, with rising prices across various sectors. As a result, some subscribers may consider downgrading to cheaper bouquets or even discontinuing their TV subscriptions altogether.
In contrast, earlier this year, Netflix reduced its subscription rates in Kenya by up to 50%, making its services more affordable for consumers. This stands in stark contrast to MultiChoice’s price hikes. The pay TV provider has also faced criticism for its lack of innovation and failure to adapt to market trends, especially compared to Netflix and illegal streaming alternatives. To remain competitive and attract new users, MultiChoice needs to embrace market changes and adjust its product offerings accordingly.
Among MultiChoice’s products, Showmax stands out as a good alternative to Netflix. With its diverse and appealing content, Showmax offers a compelling option for viewers seeking alternative entertainment choices. However, for MultiChoice to thrive in the rapidly evolving digital landscape, it must ensure that its products are more appealing, well-priced, and in line with the preferences of today’s viewers.
Read: Showmax Kenya Packages and Price and Ways to Pay
