Samsung Electronics has topped the global TV market for the 17th consecutive year, according to market research firm Omdia. Samsung’s commitment to premium viewing experiences and user-centered design has earned it the recognition it deserves. Moreover, Samsung’s leadership in the TV market is not just global but also local, as it is the most preferred electronics brand in Kenya, according to an internal brand awareness survey conducted.
The head of Consumer Electronics at Samsung Electronics East Africa Ltd, Mr. Sam Odhiambo, expressed his pride and gratitude for the global recognition, stating that Samsung’s commitment to innovation and technology has enabled the brand to deliver superior products and services to customers, while driving the industry forward. Mr. Odhiambo further added that Samsung would continue to strive to provide innovative solutions that meet the needs of customers, ensuring that Samsung continues to be the world’s top TV brand for years to come.
Samsung’s focus on its premium product lineup is one of the key factors that have sustained its leadership in the TV industry for 17 years. Its NEO QLED lineup is a testament to this commitment. In 2022, Samsung sold an impressive 9.65 million units of QLED and NEO QLED TVs globally, bringing cumulative sales to 35 million units since its launch in 2017. Samsung’s dominance in the ultra-large TV market segment is also noteworthy, with a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches, respectively, on the global market. In the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.
Samsung’s leadership in the TV market for 17 consecutive years is also a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. Samsung has been pushing the boundaries of picture quality and innovation since 2006, with the launch of the Bordeaux TV, marking the mainstream adoption of LCD TVs with sophisticated designs and a lightweight form factor. This marked the first time Samsung ranked number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.
Samsung has continued to set new industry benchmarks each time by introducing innovative products with the latest technologies. In 2017, Samsung introduced the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry, defining the term “next-generation display.” In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed NEO QLED and the self-illuminating MICRO LED in 2021, redefining the standard for TV picture quality.
Samsung has also been at the forefront of pioneering new categories such as the Lifestyle series, which includes The Serif, The Frame, The Sero, The Terrace, The Premiere, and The Freestyle. These designs enhance the user experience by offering products that are stylish and functional, adding to the aesthetic value of the users’ living spaces.
In 2023, Samsung continues its commitment to innovation by developing intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.
Read: Samsung Electronics Offers 24-Month Warranty for Refrigerators and Washing Machines
