LG Electronics has unveiled its 2023 strategy, which is centered on creating innovation for a better life and ensuring a sustainable future for all. The strategy, known as the Life’s Good blueprint, was made public by LG Electronics Global CEO William Cho during the LG World Premiere press conference held on the sidelines of the ongoing CES 2023 exhibition. The blueprint features a strong offering of customer-centered innovations to build a better life for all, and care for the environment.
The strategy is anchored on LG’s 2030 ESG blueprint, known as the Better Life Plan, and its Better Plan blueprint, which seeks to build accessibility and easy use of LG’s products and services by the disabled and elderly. Cho highlighted upcoming groundbreaking customer-centered innovations in home electronics and appliances, such as the LG OLED, which has completely changed customers’ viewing experience. He also spoke about LG ThinQ UP, a new category of ‘evolving’ home appliances that offers unique upgradeability and personalization options.
Additionally, Cho emphasized LG’s commitment as a responsible corporate citizen to realize a sustainable future. He mentioned the company’s promise to increase the accessibility and easy use of LG’s products and services by the disabled and elderly. This is guided by feedback from LG’s Disabled Advisory Group, which is comprised of members with varying abilities and accessibility experts. The company is continuously introducing barrier-free products that can be conveniently used by all, including developing product manuals that incorporate audio and sign language guides, distributing braille stickers for appliances, and operating sign language counseling centers among others.
To make a positive impact on people’s lives and the planet, LG Electronics revealed its plan to pursue 100% renewable energy by 2050, reduce greenhouse gas emissions, and drive market transformation through its innovations. This includes a commitment to energy efficiency in its products and operations, and to reduce the environmental impact of its products throughout their lifecycle. The company is also committed to sourcing raw materials responsibly and to promoting circular economy practices.
In conclusion, LG’s 2023 strategy is a comprehensive approach that aims to create innovation for a better life and ensure a sustainable future for all. The company is focused on providing new value to its customers through customer-centered innovations in home electronics and appliances. Additionally, LG is committed to being a responsible corporate citizen by increasing the accessibility and easy use of its products and services by the disabled and elderly, and by pursuing 100% renewable energy and reducing its environmental impact.
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