LG Electronics has announced its 2023 and beyond blueprint for the future, and innovations for the planet and the people to be exhibited through different products at CES 2023 in Las Vegas between January 5th and 8th.
The blueprint targets to put the spotlight on LGs continuing commitment to sustainability by showcasing its Environmental, Social, and Governance-ESG vision and latest, impactful innovations in an exclusive exhibit dubbed the Better Life for All zone.
Making the announcement, LG Electronics’ Head of Global Marketing Center Lee Jeong-Seok said, “Our ESG-focused exhibit will give visitors to CES insight into the values, determination, and dedication that fuel our sustainability journey and the innovative technologies and practices we’re developing to ensure a brighter tomorrow. We are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality”.
Providing a comprehensive overview of LG’s sustainability efforts, including its major ESG milestones, current initiatives and long-term goals, the Better Life for All zone consists of three, unique sections: For the Planet, For People, and Our Commitment.
The For the Planet section of the zone presents LG’s diverse environmental initiatives, which include the establishment of Sustainable Cycles which prioritize ‘green’ considerations at every step of the product lifecycle, such as the collection, disposal, and re-purposing of e-waste in the post-usage stage. Visitors to For the Planet can see how materials extracted from discarded e-waste at the company’s Chelsea Recycling Center (CRC) are being used to manufacture parts for new LG products. Also highlighted in For the Planet is the LG Smart Park (Changwon, South Korea), the company’s energy-efficient factory and a new Expanded Polystyrene (EPS) foam recycling technology developed by LG to make product packaging more eco-friendly.
The second section of the exhibit, For People, showcases LG’s efforts and achievements in product and service accessibility. These include the development of product manuals incorporating voice and sign language guides and the implementation of accessibility features – such as voice recognition, voice instruction and motion-detecting sensors – in a wide range of LG products. For People will also give visitors the opportunity to explore the accessibility options available on LG TVs; from audio-to-text captions to a sign language screen that can be easily moved and resized.
Our Commitment, the third and final section of the Better Life for All zone, reflects LG’s dedication to ensuring a sustainable future – the ultimate goal of the company’s Better Life Plan 2030. LG aims to cut greenhouse gas (GHG) emissions from product manufacturing by 50 percent (compared to 2017 levels), and GHG emissions from the use of seven key products by 20 percent per unit sold by 2030 from a 2020 base year. Furthermore, the company plans to offer accessibility features for all of its product lines by 2025 and provide a voice instruction manual and sign language video manual for every LG product by 2030.
Key focuses of LG’s ESG agenda have been built into every aspect of the Better Life for All zone. Informational materials provided in the zone will offer braille for those with visual impairments and be placed at a height that enables easy reading for people using wheelchairs. Guides proficient in sign language will be on-site, as well as an LG CLOi GuideBot programmed to deliver digital-human sign language services. The zone itself will be constructed with the use of eco-friendly materials.
The exhibit will also introduce the four finalist entries of LG’s inaugural LIFE’S GOOD AWARD, an innovation challenge created to spread the company’s Life’s Good message and empower innovators seeking to make a positive difference for people and the planet.