Apple officially unveiled the iPhone 14 series a few weeks back and even though you could get it locally, very few Authorized resellers have had the phone. Salute iWorld is the latest reseller to stock this phone but it is not cheap. The retailer has the iPhone 14 series starting from Ksh 155,000, a huge markup if you ask me. This is the price of the base iPhone 14 with 128GB of storage. You can buy the same phone from Apple.com by yourself for less than $1000 and even sites like koolstuff can buy and ship it toyou in Kenya for Ksh 117,000. How Salute iWorld sells the same for Ksh 155,000 is just ridiculous. The markup is way too high.
Official Apple resellers in Kenya tend to have ridiculous markups for their products and one wonders why that is the case when there are so many other options available. I hope these companies rethink this strategy as it now looks like they are taking advantage of their customers for no apparent reason.
Speaking during the launch of the iPhone 14 series, Salute Holdings Group Managing Director Vivek Mehra says the demand for high-end gadgets continues to rise, driven by the increasing middle class and the demand for remote working as companies adapt to a hybrid work model. Nairobi’s tech space is also growing exponentially as more tech-based companies set up shop in the city under the sun.
“We embarked on an expansion strategy in a bid to cement our market share as the leading Apple reseller in the Kenyan market. The firm has also heavily invested in world-class after-sales services, as products come with a two-year warranty as well as 90 days after sales support.”We have an intensive training programme for our certified engineers, expect world-class customer experience from all our stores,” said Michelle Abuya, Salute Holdings Group General Manager.
The move comes as the company launched its e-commerce website, where customers can buy their Apple products from the comfort of their homes or offices. Established in 2012, Salute iWorld is East Africa’s leading Apple reseller with 9 stores in Kenya at Westgate Mall, The Junction Mall, Yaya Centre, Jomo Kenyatta International Airport, Town Store IPS Building, Village Market, Galleria Shopping Mall, Garden City Mall, and at Capital Centre.
The firm has also partnered with financing service provider KCB Group and buy now pay later providers Aspira and LipaLater in a bid to increase the uptake of Apple devices in the Kenyan Market. Kenya is leading the East African market in demand for high-end IT products, followed by Uganda and Tanzania, respectively. The demand is also attributed to the presence of expatriates, as the country is a hub for multiple international organisations.
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