realme is setting the pace towards making smartphones affordable in Kenya, to bridge a widening internet coverage gap, despite huge investments in high speed internet across Africa.
realme Kenya PR and Marketing Manager expressed the company’s commitment to offering more affordable smartphone ranges with premium features. Following the successful launch of realme C25Y in December 2021, realme has witnessed a growing demand for cloud computing, gaming, streaming, and other connected services. This signifies a positive shift toward affordable smartphone solutions in Kenya.
“For close to a decade, there has been significant development geared at boosting 3G and 4G coverage, however only half of the population connected to the internet has been able to leverage 4G, as cost of 4G enabled smartphones remaining out of reach for many Kenyans especially the youth,” said Mildred Agoya PR and Marketing Manager realme Kenya.
Despite significant developments aimed at boosting 3G and 4G coverage over the past decade, a large portion of the Kenyan population remains unconnected to the internet due to the high cost of smartphones. A recent report by GSMA, titled “State of Mobile Internet Connectivity 2021-Sub-Saharan Africa,” reveals that over half a billion people in areas with mobile broadband networks in Sub-Saharan Africa are not utilizing mobile internet services. The coverage gap has even widened from 540 million in 2019 to 570 billion in 2022.
“Handset affordability remains among key barriers to connectivity in Sub-Saharan Africa, with smartphones still accounting for less than half of total connections in the region. We want to reverse these numbers and help many people to unlock the multi-million dollar potential presented by internet economy,” said Agoya.
Between 2016 and 2020, the cost of the cheapest smartphone has decreased by 12.7 percentage points, reaching 26.5 percent, making it the highest reduction rate in the world. realme’s C series models stand out in terms of quality, reliability, and performance, offering a budget-friendly option with competitive pricing and premium features. As a result, realme’s C series has become the bestselling smartphone series in the market.
The C series phones come with Mega 5,000mAh battery, 6.5 inches screes, powerful processors in the price range as well as a super power saving mode which allows user to still maintain the basic functionality while using up to six common apps and remaining connected while saving as much as possible on battery.
The C series phones available in the market include the best seller realme C25Y, the realme C21Y, and the realme C11 2021. Which are al available in both online and offline shops across the country.
Read: realme to extend ‘Go Premium’ strategy to Kenya
