When it was first announced back in 2016, YouTube Go was perfect for markets such as Kenya as it allows users to consume content they want without spending so much on data. YouTube Go is a lightweight app that is optimized for entry-level smartphones with low-end hardware and for users with limited data plans.
YouTube Go was mostly pre-installed in Android Go smartphones that launched in Kenya but we have seen a reduction in these smartphones as entry-level smartphones have gotten powerful over the years. The main YouTube app has also been improved over the years to cater for entry-level devices.
With that in mind, the YouTube Go app isn’t needed anymore. YouTube plans to shut down this app later this year as from August.
In a statement, YouTube said, “We have improved performance for entry-level devices or those that watch YouTube on slower networks. We’re also building out additional user controls that help to decrease mobile data usage for viewers with limited data – so stay tuned for more updates!”
It is sad to see YouTube Go discontinued as the app had over 500 million downloads which is a significant number. It was last updated in October 2021 which is clear that YouTube had plans to discontinue it eventually.
“When we launched YouTube Go in 2016, it was designed for viewers in locations where connectivity, data prices, and low-end devices prevented us from delivering the best experience in the main YouTube app,” the company concluded.
