Mdundo, the music service provider, has released its numbers for the first quarter of 2022. From what has been shared, Mdundo seems to have had a good year so far compared to previous years.
In Kenya, the music service has seen its user base grow by 46% to 5.7 million quarterly users. This is very impressive to achieve in just one quarter compared to a similar period the previous year.
Mdundo says that the growth is thanks to the rise in demand for easily accessible music among the youthful population, the growing mobile phone usage and strategic partnerships with leading African telecommunications companies. This is according to Mdundo’s Head of Brand Partnerships Ms. Rachel Karanu who went ahead to say “With this growth, we are on track to reach our goal of 18 million monthly active users which solidifies our sustained trajectory. We have invested in research and innovation to seek new ways to engage with a dynamic audience.”
Besides Kenya, growth has been steady in most of the other markets it is operating in. Tanzania saw a 10% growth in users to reach 3.9 million, Nigeria and South Africa registered the biggest quarter on quarter growth, recording 8.3 million and 2.2 million users, representing 92% and 80% growth respectively. There was also significant growth recorded in South Sudan, Burundi, Congo, Cameroon and Côte d’Ivoire, where Mdundo expanded to in 2020.
In total, Mdundo has recorded 31 million active users across the continent during the first quarter of 2022. This represents a growth of 49%.
Apart from offering leading music from around the globe, Mdundo also serves DJ mixes available for free download on the platform.