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60% of the most-watched titles on Showmax in 2021 in Kenya were local

Showmax

Crime and Justice, Njoro wa Uba, This Love and three more Kenyan shows were among the ten most-watched titles overall on Showmax in 2021 in Kenya, according to the latest viewing statistics from Showmax, showing that Kenyans’ appetite for local content grew immensely in 2021.

It comes as no surprise that the Showmax Original Crime and Justice made it to the overall list of most-watched in 2021, seeing as it claimed the top spot for nine weeks straight after launching in February last year.

The police procedural and legal drama follows ripped-from-the-headlines investigations by the fictional Nairobi Metropol Police, led by the dedicated Detective Makena (Sarah Hassan) and the by-the-book Detective Silas (Alfred Munyua).

Crime and Justice was nominated for all three major awards in the TV Drama category at the 2021 Kalasha Awards, winning Best Actress (for Hassan).Eugene Mbugua’s docu-reality series This Love and Sol Family S2 also featured on the coveted list, with the latter replicating the success of its first season, which was also among most-watched shows on Showmax in 2020.

Kenyans also loved Lucy Mwangi’s comedy-drama, Njoro wa Uba, and for good reason. The show has been hailed as one of the most relatable shows in Kenya today, not only for the way it highlights what taxi drivers go through but also for its authenticity in capturing the everyday struggles of ordinary citizens.

At the 2021 Kalasha Awards held in December, Njoro wa Uba won Best TV Drama and Best Lead Actor (for Joe Kinyua).

Adding to the local slate of most-watched in 2021 is the Swahili telenovela Selina – making an appearance for the third year in a row – and drama telenovela Kina, which stars Sanaipei Tande as a ruthless businesswoman fighting to protect her empire by any means necessary.

Selina, which is currently at a Kenyan record of 917 episodes (and counting), follows the tortuous romance between a girl from humble beginnings and her rich employer’s son.

Selina has broken the glass ceiling, and it plays a very important role in the industry because it’s been a first in many ways,” director and producer Reuben Odanga said.

The full list of the top 10 most-watched shows on Showmax Kenya in 2021 by category (all in alphabetical order).

Top 10 most-watched titles overall

  • Angel Has Fallen | Action thriller film
  • Crime and Justice | Showmax Original police procedural and legal drama
  • Hustlers | Crime drama film
  • Kina | Drama/Telenovela
  • Like a Boss | Comedy film
  • Njoro wa Uba | Comedy-drama series
  • Selina | Telenovela
  • Sol Family | Docu-reality series
  • The Poison Rose | Crime thriller film
  • This Love | Docu-reality series

Top 10 most-watched African shows

  • Crime and Justice  | Showmax Original police procedural and legal drama
  • DAM | Showmax Original psychological thriller series
  • Kina | Drama/Telenovela
  • Monica | Drama series
  • Njoro wa Uba | Comedy-drama series
  • Selina | Telenovela
  • Sol Family | Docu-reality series
  • The Real Housewives of Durban | Showmax Original reality series
  • This Love | Docu-reality series
  • Varshita | Comedy-drama series

Read: Showmax Pro to stream all the 2021 AFCON Matches

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