Samsung Electronics East Africa has announced some changes in its leadership that will see appointed Mr.Tae Sun Lee take over as its new Managing Director. He takes over from Mr. Seok Min Hong who has been at the helm of the company since September 2017.
The appointment of Mr. Lee is, effective January 2022. Before this appointment, he was the Strategic Director Integrated Mobility Division at Samsung Electronics South Africa.
Mr. Lee has been with Samsung since August 2003 where he supported mobile operations for key Middle East markets a position he held for five years. He is known for growing the Samsung mobile market share in South Africa making Samsung the most preferred smartphone brand in South Africa.
Mr. Lee has immense experience in Samsung which he has served for over 18 years, 9 years of which has been in Mobile business in South Africa and others supporting Middle East and Africa Business from HQ – South Korea.
“I am very excited to have joined Samsung Electronics East Africa, I believe that this market has a great deal of potential for our Samsung products. I look forward to serving our customers and working together with the East African Team” Said Mr. Lee.
Mr. Tae Sun Lee will be responsible for 14 markets that make up Samsung Electronics East Africa. These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan, South Sudan, Somalia, Somali Land, Djibouti, Ethiopia, Seychelles, DRC and Republic of Congo.