Truecaller, the caller identification app, is reporting that its daily active users have reached the 150 million mark. This is the global total and comes about a week after the company announced that it now has 1 million paying subscribers using its Premium service. Both these are huge milestones for the company.
Truecaller has also announced that its app has been downloaded over 500 million times from the Google Play Store. With this, doing quick math reveals that about 30% of the people who have downloaded the app are using it on a daily basis. Truecaller has gained 50 million daily active users since April last year when its daily active users stood at 100 million.
Zakaria Hersi the Director of Partnerships for Africa says Truecaller’s communication features like the smart dialer, VoIP capability, Instant Messaging, and their spam-free SMS inbox are some of the factors that have contributed to this milestone. According to Hersi, Kenya is Truecaller’s fourth biggest market in Africa with over 1.4 million daily active users.
The reason for the popularity of the app is it helps people identify who is calling them before they pick up the call. This is more than useful if you have not saved the number of the person calling you. People also use the app to identify numbers they are not familiar with, think of a situation where someone gives you their number but you do not remember their name, you can search for that on Truecaller. “Africa accounts for 15.5% of the total daily active users, which makes this our second biggest region outside Asia, most primarily India” says Hersi.
Sharing his thoughts on this unique achievement, Alan Mamedi, CEO & Co-founder, Truecaller, said “By differentiating ourselves from the standard stock dialer and messaging apps, and solving some fundamental communication problems for our users, we have been able to capitalize and excel the competition. This is a very significant achievement. 150 million daily active users and 500 million downloads is extraordinary. These milestones underline the faith and trust our users have in our brand.”
Two New Features Coming
Truecaller is planning to roll out two new features in the company months. These include:
Call Alerts: In an effort to help users depend less on low-speed and faulty networks, which are prevalent in emerging markets, Truecaller sends a Call Alert to users about who’s calling before the phone rings. This is a big upgrade for millions of Android users.
Full Screen Caller ID: Truecaller will be introducing the most powerful Caller ID and dialer experience on the market. There simply is no comparison when you look at standard dialers from phone makers. More and more people are finding it challenging to separate work and personal life, especially when they use their phones for both. With the new full screen Caller ID, you’ll see instantly whether an incoming call is personal, business, or spam – and on top of this you can do all other key actions like accepting, rejecting or sending a quick message from the same screen. This gives businesses a better opportunity to take control of their business profile, and in turn users will get more information on who’s trying to get in touch with them.