Earlier today, HFC, the banking subsidiary of HF Group, officially unveiled its digital financial service platform it is referring to as HF Whizz. According to the company, this app aims to deliver the simplest and fastest digital banking experience. This is one of the ways the company hopes to differentiate this app from other products offered by other players.
Speaking at the unveiling of the new platform, HFC Managing Director Sam Waweru said that the bank’s digital banking platform is part of its business strategy to diversify and grow its retail business while it addresses consumer demand for banking on the go.
“Through HF Whizz, we want to deliver a frictionless digital experience across all our customer touchpoints with greater agility. It is our vision that the digital banking platform will enhance our customers experience, provide comprehensive business functionality and drive profitability,” said Mr. Waweru.
The platform has been developed to deliver on simplicity and speed of performance, and allows users to open a bank account, access their accounts and perform end-to-end banking transactions directly from their smart phones. There will be no need to go to the bank to open a bank account as with other financial service providers.
“The platform will enable customers to instantly open an account using their national identification card, transfer up to Kshs 200,000 daily, purchase goods and services and make deposits through the PAYBILL No. 100400. In addition, the platform provides lifestyle value-add functionalities such as budgeting, real time settlement, and free limitless bank account access among others. In short, this platform affords our customers functionalities that will help them manage their bank accounts remotely,” Mr. Waweru explained.
To castigate fraud, the digital platform has multiple built-in security layers including an advanced account authentication feature to ensure secure transactions.
With over 90 percent mobile phone penetration in Kenya and an estimated KShs 1.22 trillion worth of transactions in the Q2 of 2017, HFC seeks to be at the forefront in the next generation of financial services providers.
“With our digital banking platform, we want to deliver value to our customers while demonstrating the technological benefits to our shareholders. We have the right technology in place to manage any market shifts and industry changes,” Mr. Waweru said.
You can download the HF Whizz app here.