Huawei has today announced a new partnership with FoneExpress that will help the smartphone maker reach more customers in the country. FoneExpress has an established footprint in the country and operates stores in most Nakumatt supermarkets as well as having a few independent stores. This is probably the reason why Huawei decided that this new partnership with FoneExpress works for them.
Besides having operations in Nakumatt and having independent store, FoneExpress is also linked with Tuscom in Tuskys, Naivakom in Naivas, and PhoneLink in some of the malls in the country. The announcement of this new partnership comes four months after Huawei opened its first flagship store in the country at Garden City Mall.
Read: Huawei Opens Its First Retail Store in Kenya at Garden City Mall
According to Huawei Devices Kenya General Manager, Mark Hemaobin, this new partnership will help the company tap into the middle level and premium customers. Huawei is one of the biggest smartphone makers globally and the company hopes to achieve success in the country as right now its only serious competitor in the country is Samsung.
“Huawei is keen to providing quality and affordable smartphones to as many Kenyans as possible. For us to meet our business goals and also increase our local smartphone market share from the current 13 to over 25 percent this year, partnerships like this will be key for us,” said Mark Hemaobin.
Besides the flagship store at Garden City Mall, Huawei sells most of its devices through business to business partners like Safaricom, Airtel and Orange. Expansion to other partners such as FoneExpress will help the company reach customers who prefer other channels.
For those who are interested in Huawei’s latest flagship smartphone, the P9, the company had announced that it will be available in the country next month.