Back in 2014, Dr Dre’s Beats Company started Beats Music as the company wanted to capitalize on the popularity of its name to make some money off the music streaming business. Beats music had a good start given that it was backed by Dr Dre, one of the biggest names in the music industry.
A few months after, Apple acquired the company and this meant that Beats Music was now under Apple. Apple had spent $3 billion on this and we knew that company had plans for it. We did not expect Apple to launch a rival streaming service but this is exactly what the company did when it launched Apple Music in June this year.
With Apple Music being its flagship music streaming service, we expected Apple to kill off Beats Music at some point. We now know that the company will be doing so later this month on November 30th. Apple is not moving users automatically to Apple Music as it shuts down Beats Music and is urging users to do the switch themselves.
For those who decide to make the switch, you will be allowed to take some picks and preferences from Beats Music to Apple Music. Apple is also willing to give a free three months trial to those who wish to make the move.
Apple Music may also be expanding because Apple officially launched on the play store, just the other day, giving Android users a taste of it. Probably at this point Apple is looking at it as more than just an iOS app. We will have to wait and see how it performs compared to the other streaming services.
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