Twitter has been trying to make money through ads in form of promoted tweets, promoted accounts among others for some time now. The company has not been that successful but at least it’s making some money. Twitter is not satisfied with this and has always been looking for other ways to make a substantial amount in the long term.
Going forward, Twitter has plans to try and make money even from those who are not using its site. Twitter has over 320 Million monthly active users and given that it is limited to the types of ads it can use, the company has to try and be innovative.
According to Adam Bain who is Twitter’s COO and revenue chief, the company is looking for ways of making money even from those not on its site. “We also are monetizing logged-out users across the network,” Bain said, referring to ads Twitter sells on third-party apps through services like MoPub. “This is the first time that we’ve been doing that. It’s going to come in handy as we also begin to run a pilot here in Q4 for on-Twitter logged out monetization. So we’re going to take some of those learnings and apply it back to Twitter logged-out products.”
According to recode, Twitter will start showing ads to those who are not signed in on the site when they visit the homepage or when they click on tweets on Google search results. As you probably know by now, tweets can appears as part of Google search results by default and users have the option of disabling this if they wish to do this.
This is part of Twitter’s plans to make more money as currently the company isn’t making enough.
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