Instagram, the photo and video sharing app, is one of the key players in the social media scene at the moment. The app has been popular ever since it was launched about five years ago. The number of people using the app has been growing steadily and now stands at over 400 Million. These are official number from the company which went ahead to say that more than 80 Million photos are uploaded to the site every day.
In a blog post, the company said, “While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.”
Reaching 400 Million is very impressive for Instagram given that the app had just a little over 100 Million users less than a year ago. This also makes Instagram slightly bigger than Twitter which has a little over 300 Million users. Out of the 400 Million, 75% of them live outside the United States. This is quite significant for the company especially when it starts looking for more sources of revenue beyond its US backyard.
The company also reported that it has seen significant growth in the number of users from Europe and Asia. Some of the leading countries include Brazil, Japan and Indonesia which have seen the number of registered users blow up.
Growth after Acquisition by Facebook
Instagram was acquired by Facebook back in 2012 for over $1 billion which made it one of the most expensive acquisitions of a startup at that time. You can say that Instagram saw significant growth ever since it was acquired by Facebook. It did so even though not all the growth is because of Facebook. What is challenging for Instagram at the moment is to try and turn a profit and show everyone why it is worth over $1 billion.
The company has been trying to implement new strategies that might help it turn a profit but not even one of them has been that successful. Most of the strategies are still in the initial stages so it will take time before they make any significant cash for Instagram.
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