For a long time now, competition in the pay TV scene in Kenya has been nonexistent giving MultiChoice through its brands (DStv and GOtv) the chance to grow and scale its operations. StarTimes has been trying to dethrone MultiChoice from the top spot with no luck up until this time. Just last month, StarTimes got the rights to air all German Bundesliga matches in Kenya.
Read: DStv Losses Broadcast Rights for Key Sporting Events, Including the German Bundesliga, to StarTimes
Just last week, StarTimes added five new channels to packages. The five are:
Africa Movie Channel (AMC) Series
African Movie Channel Series (AMC Series) is a premium African entertainment channel showcasing the best and award-winning TV soaps, comedy and drama from all over Africa, 24 hours a day. The channel will provide the full package of unrivalled top-tier Nollywood and African TV programming tailored to showcase universal African family values within modern African society.
The channel is unique as it exhibits African television series that is reflective of, and sensitive to the cultural heritage and modern lifestyle of its audience. New series will be introduced at least once every three months, so there will always be a carefully curated balance of modern and popular programming.
iROKO Play & iROKO Plus
iROKO is the world’s largest distributor of African movies with a catalogue of over 6,000 movies and an audience reach of 10.3 million people, across 178 countries.
These two channels will broadcast the most popular Nollywood movies. They two are expected to engage viewers like never before as four premium films will be highlighted every month on iROKO PLUS while one premium will be highlighted every month on iROKO Play alongside three popular classic movies.
StarTimes Zone’s
This Channel is mainly engaged in movies and series, it is a general entertainment channel with 50% Featuring Hollywood action movies and 50% being acclaimed Africa films.
Subscribers will be able to equally enjoy a variety of talk Shows, Reality Shows, Kids Cartoons, Magazines and lots more all aimed at entertaining the whole family.
Sports Focus short description
StarTimes Sports Focus aims to provide subscribers with a dynamic fast-paced overview of sport as a whole, while offering a glimpse of the content available on the sport channels in the premium packages. It will also bring viewers with a 90-minute sport news content block daily as well as sport magazine shows.
Subscribers will be able to follow their legendary sport stars from Africa and all over the world on our sport news channel.
Read: Nigeria: MultiChoice has Been Barred from Increasing DStv’s Subscription Rates
What startimes consumers need is the English premier league and other European football leagues. Even if its our own KPL, some of us will be glad to pay.
Yeah, but getting EPL has proved to be hard for them. If they do, they will have to increase their prices.